Apple might be changing up its playbook around Apple Arcade, the company’s $4.99 a month gaming subscription service. The tech company is ending contracts for some games that are still in development, as it looks for titles that’ll better retain subscribers, according to a Tuesday report from Bloomberg.
An Apple Arcade creative producer told some developers that their upcoming games lacked the level of “engagement” sought by Apple, according to unnamed sources in Bloomberg’s report. The sources said Apple is working to make sure players stay after the free trial, and wants games that keep users interested.
CNET reached out to Apple Arcade representatives, and we’ll update when we hear back.
It’s been almost a year since Apple tossed its hat into the gaming subscription arena with the release of Apple Arcade. To date, the service has over across the iPhone, iPad, Mac, iPod Touch and Apple TV. Some of the breakout games on the service include The Enchanted World, Where Cards Fall and Shinsekai: Into the Depths.to play