This story is part of , CNET’s guide on everything you need to know and how to make sure you get the best deal.
On paper,in the US starts at 12:01 a.m. PT on Tuesday, October 13. But that hasn’t stopped many vendors from jumping the gun: Roku is the latest to offer deep discounts for its some of its key devices, with the prices dropping to the $22 to $37 range (down from $30 to $50). These discounts are currently available at Amazon and , with Walmart already teasing some of these (and some Roku TVs starting as low as $100).
Will Amazon also drop its Fire TV Sticks to ultra-low prices as it did during last year’s Black Friday sales? They didn’t preannounce those discounts (aside from the nice price drop on the Fire TV Cube, listed below), but we’ll add them — and any other good streaming device deals we see this week — if and when they appear.
Note that prices and availability were accurate at the time of publication, but may fluctuate. This story will be updated frequently in the days ahead.
If you can buy one streamer in Roku’s line, this is it. The tiny stick pops into the back of any HDMI-equipped TV, and it can stream nearly every online channel at resolutions up to 4K and with HDR support. The included remote controls your TV’s volume and power, too. If you want to retrofit any older TV to be a streaming powerhouse, the Roku Streaming Stick Plus is a no-brainer. Read our Roku Streaming Stick Plus review.
This stepdown to the Streaming Stick Plus is a minibox rather than a stick, and it loses the TV power/volume controls on the remote. But it otherwise pumps out the same 4K HDR picture quality and channel selection as the Streaming Stick Plus. Read more.
Roku’s entry-level streamer is basically the Premiere, but without the ability to handle 4K HDR content. At just $22, it’s still a capable option for getting the latest 1080p streaming channels on to older TVs. That’s $8 less than the new Fire Stick Lite is currently selling for. Read our Roku Express (2019) review.
The Fire TV Cube combines an Alexa voice-controlled speaker, a Fire TV 4K video streamer and a universal remote control into one device. If you like using your voice to control the TV — not to mention other devices in your Alexa-friendly household — it may well be worth taking the plunge on this interesting all-in-one product, marked down from $120 to $80 during Prime Day. Note that this is the 2019 version, which has added some nice improvements since we first evaluated it in 2018. Read more about Fire TV Cube.